“A skill that never stops.” This imprinting contained in its DNA is the key-factor of the technologic and communication important project that led to the official launch of the new SPII website on day 01 February.
An evolution that marks a great step for SPII in its corporate communication strategy and represents the fulfillment, even for the digital world, of the careful redefinition of corporate and product identity made in the last years by SPII.
The design and the development of the new site refer to specific guidelines:
• transparency, accessibility and immediacy in finding information and contacts;
• precise web identity in line with the company’s corporate image;
• maximum attention to the “user experience”;
• modernity, freshness and functionality of the graphics and visual solutions.
A careful analysis of trends and users behaviors on the web carried to an architecture of content, navigational info-structure and stylistic choices that tend to place the new SPII site among the “web best practices” in the railway sector. A goal that is not an end in itself but a driver for more effective communication with customers and with the web users. For further development of business opportunities, for an adequate image to the leadership of SPII in its market.
“A website is the reflection of the reality behind it.”
That’s what most of the web users says and believes. With the innovation carried by the new site, SPII wants to tell and make meet at the best on the web a reality made by people and skills that represent a huge heritage in terms of real listening capacity and answer to different needs.
